[{"data":1,"prerenderedAt":820},["ShallowReactive",2],{"blog-posts-en":3},[4,215,359],{"id":5,"title":6,"author":7,"body":8,"categories":200,"date":204,"description":205,"extension":206,"image":207,"meta":208,"navigation":209,"path":210,"seo":211,"stem":212,"translationKey":213,"__hash__":214},"blogEn\u002Fen\u002Fblog\u002Ffarm-producers-click-and-collect-loire-valley-2026.md","Farm Producers in the Loire Valley: Why Click and Collect Can Change Your Direct Sales","Camille Beaucher",{"type":9,"value":10,"toc":184},"minimark",[11,16,20,31,34,38,58,65,67,71,76,79,83,86,90,98,100,104,107,129,134,151,153,157,160,163,167,176,178],[12,13,15],"h2",{"id":14},"the-starting-point-a-cheese-farm-in-muides-sur-loire","The starting point: a cheese farm in Muides-sur-Loire",[17,18,19],"p",{},"While thinking about this article, I had a specific example in mind: a goat cheese producer in Muides-sur-Loire, with their own farm shop. That's exactly the kind of business where I think the web is underused — not to sell in bulk online, but so that someone passing through knows the shop exists, what it sells, and when it's open, before they even arrive at the gate.",[17,21,22,23,30],{},"The Loire Valley, and Loir-et-Cher in particular, has a real cheese-making tradition: Selles-sur-Cher, an ash-coated goat cheese, has been a protected AOP since 1975, produced right in that département (",[24,25,29],"a",{"href":26,"rel":27},"https:\u002F\u002Fwww.inao.gouv.fr\u002Fproduit\u002Fselles-sur-cher-13168",[28],"nofollow","INAO, Selles-sur-Cher product record","). Local farm producers aren't starting from nothing — they have a product and a reputation. What they often lack is being findable at the right moment by someone who doesn't know them yet.",[32,33],"hr",{},[12,35,37],{"id":36},"direct-sales-are-already-significant-but-still-mostly-offline","Direct sales are already significant, but still mostly offline",[17,39,40,41,45,46,51,52,57],{},"In France, nearly a quarter of farms — around ",[42,43,44],"strong",{},"90,000 holdings"," — sell at least part of their production through short supply chains, and direct farm sales account for nearly two-thirds of them (",[24,47,50],{"href":48,"rel":49},"https:\u002F\u002Fagreste.agriculture.gouv.fr\u002Fagreste-web\u002Fdownload\u002Fpublication\u002Fpublie\u002FPri2305\u002FPrimeur2023-5_CircuitCourt-RA2020.pdf",[28],"Agreste, 2020 agricultural census","). On the consumer side, two out of three French people say they buy through short supply chains at least once a month, and 80% favor buying directly at a physical point of sale (",[24,53,56],{"href":54,"rel":55},"https:\u002F\u002Fwww.lafranceagricole.fr\u002Fcircuits-courts\u002Farticle\u002F864171\u002Fen-2024-un-engouement-des-consommateurs-pour-le-circuit-court",[28],"Pourdebon, 2024 survey",", published February 2024).",[17,59,60,61,64],{},"The most interesting figure for a producer hesitant about investing in a website is this one: ",[42,62,63],{},"14% of short-supply-chain buyers already order online with pickup at the shop or a drive-through point",". Still a minority — but that's exactly the gap you can close before your competitors do.",[32,66],{},[12,68,70],{"id":69},"why-click-and-collect-makes-sense-for-a-farm-business","Why click and collect makes sense for a farm business",[72,73,75],"h3",{"id":74},"limited-production-not-unlimited-stock","Limited production, not unlimited stock",[17,77,78],{},"A farm producer doesn't make unlimited quantities — a cheese depends on the milk available, a vegetable basket on that week's harvest. Click and collect lets a customer reserve what they want before traveling, instead of showing up for nothing because everything's already sold.",[72,80,82],{"id":81},"avoiding-pointless-back-and-forth-for-everyone","Avoiding pointless back-and-forth for everyone",[17,84,85],{},"Nothing is more frustrating, for a customer and for you, than a visitor arriving at a closed or empty shop. A simple ordering system — even just a form with a pickup slot — avoids that wasted trip in both directions.",[72,87,89],{"id":88},"capturing-passing-visitors-who-plan-their-route-in-advance","Capturing passing visitors who plan their route in advance",[17,91,92,93,97],{},"Some château visitors or Loire à Vélo cyclists like to leave with a local product — cheese, honey, jam. If they can order ahead and pick it up on their way, without waiting on-site, that's a sale you wouldn't otherwise make. As I explain in my ",[24,94,96],{"href":95},"\u002Fen\u002Fblog\u002Floire-cycling-route-shops-val-de-loire-2026","article on shops and La Loire à Vélo",", this crowd plans and decides its route from their phone.",[32,99],{},[12,101,103],{"id":102},"what-this-actually-means-no-need-for-anything-complicated","What this actually means — no need for anything complicated",[17,105,106],{},"You don't need a complex e-commerce platform to start. What matters is:",[108,109,110,117,123],"ul",{},[111,112,113,116],"li",{},[42,114,115],{},"A simple site presenting your products",", your real opening hours, and where to find you",[111,118,119,122],{},[42,120,121],{},"A basic order form",", with a day and pickup slot — not necessarily online payment from day one, just a way to reserve",[111,124,125,128],{},[42,126,127],{},"An up-to-date Google listing",", to appear in \"farm cheese\" or \"local products\" searches near Muides-sur-Loire, Chambord or Saint-Laurent-Nouan",[17,130,131],{},[42,132,133],{},"What I actually offer:",[108,135,136,145],{},[111,137,138,144],{},[42,139,140],{},[24,141,143],{"href":142},"\u002Fen\u002Fcreation-site-internet-val-de-loire","Website creation"," — a simple site with a click-and-collect order or reservation form",[111,146,147,150],{},[42,148,149],{},"Local SEO"," — visibility on farm product searches in the area",[32,152],{},[12,154,156],{"id":155},"conclusion-selling-what-would-sell-anyway-without-the-missed-visits","Conclusion: selling what would sell anyway, without the missed visits",[17,158,159],{},"I'm not telling you the web will make your sales explode overnight. What I'm telling you is that every customer who leaves empty-handed because your shop was closed when they passed by, or because they didn't know you existed, is a sale that didn't happen — when it could have, with a simple way to reserve ahead.",[17,161,162],{},"If you're a farm producer in the area — cheese, honey, vegetables, poultry — I'd like to see what would make sense for your business.",[72,164,166],{"id":165},"lets-talk-about-your-project","Let's talk about your project",[17,168,169,173],{},[24,170,172],{"href":171},"\u002Fen\u002Fcontact","Book a call",[24,174,175],{"href":142},"See the dedicated Loire Valley page",[32,177],{},[17,179,180,183],{},[42,181,182],{},"NexIT"," — Camille Beaucher, web agency based in Le Mans, traveling by appointment across the Loire Valley.",{"title":185,"searchDepth":186,"depth":186,"links":187},"",2,[188,189,190,196,197],{"id":14,"depth":186,"text":15},{"id":36,"depth":186,"text":37},{"id":69,"depth":186,"text":70,"children":191},[192,194,195],{"id":74,"depth":193,"text":75},3,{"id":81,"depth":193,"text":82},{"id":88,"depth":193,"text":89},{"id":102,"depth":186,"text":103},{"id":155,"depth":186,"text":156,"children":198},[199],{"id":165,"depth":193,"text":166},[201,202,203],"Local","Web","Loire Valley","2026-09-30","90,000 French farms sell through short supply chains, and 14% of buyers already order online with on-site pickup. Why click and collect makes sense for a Loire Valley farm producer.","md","\u002Fimages\u002Fblog\u002Fvente-directe-producteurs-fermiers-val-de-loire-2026.webp",{},true,"\u002Fen\u002Fblog\u002Ffarm-producers-click-and-collect-loire-valley-2026",{"title":6,"description":205},"en\u002Fblog\u002Ffarm-producers-click-and-collect-loire-valley-2026",null,"sUessN9U4NcWNj94Cu9cHK0MdhWYsb4O_rWJrNc8Id8",{"id":216,"title":217,"author":7,"body":218,"categories":350,"date":351,"description":352,"extension":206,"image":353,"meta":354,"navigation":209,"path":355,"seo":356,"stem":357,"translationKey":213,"__hash__":358},"blogEn\u002Fen\u002Fblog\u002Fonline-wine-sales-loire-valley-winemaker-2026.md","Winemaker in the Loire Valley: Selling Online Without Relying on a Middleman",{"type":9,"value":219,"toc":337},[220,224,227,230,232,236,257,260,262,266,270,273,277,280,284,287,289,293,296,311,313,317,320,323,325,331,333],[12,221,223],{"id":222},"a-visitor-who-loves-your-wine-cant-always-take-it-home","A visitor who loves your wine can't always take it home",[17,225,226],{},"A couple of cyclists or château visitors stop at your cellar, taste, and leave convinced — but with bike panniers or a suitcase already full, they can't buy six bottles. Without an online shop, that sale never happens. With a simple website, it happens a few days later, from their couch, once they're back home.",[17,228,229],{},"That's the whole point of a website for a Loire Valley winemaker: not relying solely on on-site sales, or on the margin taken by a wine merchant or distributor, but extending the visit well beyond the moment the customer leaves.",[32,231],{},[12,233,235],{"id":234},"what-wine-tourism-is-worth-in-the-loire-valley","What wine tourism is worth in the Loire Valley",[17,237,238,239,242,243,246,247,250,251,256],{},"In 2021, the last year for which the Loire Valley Wine Tourism Observatory (run by InterLoire) published consolidated figures, the region's ",[42,240,241],{},"360 labeled cellars welcomed 1.6 million visitors",", generating ",[42,244,245],{},"€82 million in revenue"," with an ",[42,248,249],{},"average basket of €103"," (",[24,252,255],{"href":253,"rel":254},"https:\u002F\u002Fwww.vitisphere.com\u002Factualite-96290-visiteurs-et-depenses-en-hausse-pour-loenotourisme-en-val-de-loire.html",[28],"InterLoire, Loire Valley Wine Tourism Observatory","). Around Beaugency, Meung-sur-Loire and Chambord, the local appellations — Orléans and Orléans-Cléry near Meung-sur-Loire and Beaugency, Cheverny and Cour-Cheverny further south toward Chambord — benefit directly from that traffic.",[17,258,259],{},"That €103 average basket happens largely on-site, during the tasting. An online shop doesn't replace that direct sale — it extends it, for customers who leave convinced but with their hands already full.",[32,261],{},[12,263,265],{"id":264},"what-a-website-actually-changes-for-a-winemaker","What a website actually changes for a winemaker",[72,267,269],{"id":268},"selling-after-the-customer-leaves-not-just-during-the-visit","Selling after the customer leaves, not just during the visit",[17,271,272],{},"Most cellar visitors only buy, on-site, a fraction of what they'd buy if they didn't have to carry the bottles. A website with even a simple online shop lets a convinced customer reorder from home — sometimes several times a year, around the holidays or a special occasion.",[72,274,276],{"id":275},"keeping-the-margin-a-merchant-or-retailer-would-otherwise-take","Keeping the margin a merchant or retailer would otherwise take",[17,278,279],{},"Selling through a wine merchant or a retail chain means accepting a distribution margin that cuts into what comes back to you. A direct sale from your own site, even at small volumes, keeps the full sale price for you — no middleman to negotiate with.",[72,281,283],{"id":282},"being-found-by-those-researching-before-they-arrive","Being found by those researching before they arrive",[17,285,286],{},"Some visitors plan ahead: they search \"wine merchant\" or \"winery\" near Chambord or Beaugency before setting off. Without a website, you don't show up in those searches — only the estates already online capture that pre-visit research.",[32,288],{},[12,290,292],{"id":291},"what-i-actually-offer","What I actually offer",[17,294,295],{},"You don't need a complex e-commerce platform to start selling online. What matters is:",[108,297,298,306],{},[111,299,300,305],{},[42,301,302],{},[24,303,304],{"href":142},"A presentation site with a simple shop"," — your estate, your wines, a way to order",[111,307,308,310],{},[42,309,149],{}," — showing up in \"wine merchant\" or \"winery\" searches in Beaugency, Meung-sur-Loire, Mer or near Chambord",[32,312],{},[12,314,316],{"id":315},"conclusion-extending-the-tasting-not-replacing-it","Conclusion: extending the tasting, not replacing it",[17,318,319],{},"Nothing replaces a cellar tasting, a conversation with the winemaker, the on-site experience. A website doesn't compete with that — it simply lets that experience keep generating sales long after the customer has left, without a middleman taking a share.",[17,321,322],{},"If you're a winemaker or wine merchant in the area, I'd like to see what would make sense for your estate.",[72,324,166],{"id":165},[17,326,327,329],{},[24,328,172],{"href":171},[24,330,175],{"href":142},[32,332],{},[17,334,335,183],{},[42,336,182],{},{"title":185,"searchDepth":186,"depth":186,"links":338},[339,340,341,346,347],{"id":222,"depth":186,"text":223},{"id":234,"depth":186,"text":235},{"id":264,"depth":186,"text":265,"children":342},[343,344,345],{"id":268,"depth":193,"text":269},{"id":275,"depth":193,"text":276},{"id":282,"depth":193,"text":283},{"id":291,"depth":186,"text":292},{"id":315,"depth":186,"text":316,"children":348},[349],{"id":165,"depth":193,"text":166},[201,202,203],"2026-09-25","1.6 million visitors to the Loire Valley's labeled wine cellars, a €103 average basket. Why an online shop extends the visit long after the customer leaves.","\u002Fimages\u002Fblog\u002Fvente-en-ligne-vigneron-val-de-loire-2026.webp",{},"\u002Fen\u002Fblog\u002Fonline-wine-sales-loire-valley-winemaker-2026",{"title":217,"description":352},"en\u002Fblog\u002Fonline-wine-sales-loire-valley-winemaker-2026","8b6lkYN6J6asTBqgUfvSJcGqIiAUlXd1KmNp50q05XY",{"id":360,"title":361,"author":7,"body":362,"categories":809,"date":811,"description":812,"extension":206,"image":813,"meta":814,"navigation":209,"path":815,"seo":816,"stem":817,"translationKey":818,"__hash__":819},"blogEn\u002Fen\u002Fblog\u002Fsustainable-website-design-2026.md","Sustainable Website Design: 5 Levers and Real Measurements",{"type":9,"value":363,"toc":782},[364,368,381,394,396,400,413,416,430,432,436,440,443,447,450,454,457,461,469,473,481,483,487,490,558,561,565,591,594,596,600,603,628,636,638,642,655,657,661,694,696,700,704,707,711,714,718,721,725,728,730,734,737,740,744,747,749,753],[12,365,367],{"id":366},"an-eco-friendly-website-is-first-of-all-a-lightweight-website","An eco-friendly website is, first of all, a lightweight website",[17,369,370,371,374,375,380],{},"An eco-friendly website uses fewer resources to deliver the same service: fewer bytes transferred, fewer scripts executed, less energy on the server side and on the device side. Digital technology accounts for about ",[42,372,373],{},"4% of France's national carbon footprint in 2022"," according to ",[24,376,379],{"href":377,"rel":378},"https:\u002F\u002Fwww.arcep.fr\u002Fla-regulation\u002Fgrands-dossiers-thematiques-transverses\u002Flempreinte-environnementale-du-numerique.html",[28],"Arcep",", the French telecoms regulator, and that footprint could triple between 2020 and 2050 without action.",[17,382,383,384,387,388,393],{},"Page weight is the easiest lever to measure. The median mobile home page on the web weighs ",[42,385,386],{},"2.6 MB"," in 2025 according to the ",[24,389,392],{"href":390,"rel":391},"https:\u002F\u002Falmanac.httparchive.org\u002Fen\u002F2025\u002Fpage-weight",[28],"HTTP Archive Web Almanac",". Ours weigh between 290 and 710 KB. Here is how, and what these figures don't prove.",[32,395],{},[12,397,399],{"id":398},"what-eco-friendly-means-and-what-it-doesnt","What \"eco-friendly\" means, and what it doesn't",[17,401,402,403,406,407,412],{},"The term isn't a label. It covers eco-design practices whose official French framework is the ",[42,404,405],{},"RGESN",", the general framework for eco-design of digital services, published by Arcep and Arcom in its version 2 in May 2024. It covers nine families of criteria, from strategy and specifications through to the frontend, the backend and hosting (",[24,408,411],{"href":409,"rel":410},"https:\u002F\u002Fecoresponsable.numerique.gouv.fr\u002Fpublications\u002Freferentiel-general-ecoconception\u002F",[28],"Numérique écoresponsable",").",[17,414,415],{},"Two precautions keep you from falling into greenwashing:",[108,417,418,424],{},[111,419,420,423],{},[42,421,422],{},"Don't confuse weight with carbon."," A lightweight site uses less data, but its real footprint also depends on the host, the electricity used and visitors' devices.",[111,425,426,429],{},[42,427,428],{},"Only claim what can be measured."," Writing \"eco-friendly website\" with no figure is a promise, not information.",[32,431],{},[12,433,435],{"id":434},"the-5-levers-that-matter-most","The 5 levers that matter most",[72,437,439],{"id":438},"_1-light-properly-sized-images","1. Light, properly sized images",[17,441,442],{},"Images are the biggest source of weight on most pages. Serve them in modern formats (WebP, AVIF), at the size actually displayed, and load them only when the visitor sees them. Our site is configured to serve its images in WebP and AVIF.",[72,444,446],{"id":445},"_2-little-javascript","2. Little JavaScript",[17,448,449],{},"Every script has to be downloaded, parsed and executed by the visitor's device. Remove unused libraries, load heavy features (maps, animations, widgets) only where they're needed, and avoid page builders that bring in dozens of files.",[72,451,453],{"id":452},"_3-few-fonts-and-no-automatic-content","3. Few fonts and no automatic content",[17,455,456],{},"Limit yourself to one or two font families, with a small number of weights. Ban autoplaying video and carousels that load dozens of invisible images.",[72,458,460],{"id":459},"_4-suitable-hosting-and-caching","4. Suitable hosting and caching",[17,462,463,464,468],{},"A static site, or one cached on a content delivery network, avoids recomputing every page on every visit. The choice of host matters too: ask what it communicates about its electricity and energy efficiency, rather than accepting a generic pitch. See our article on ",[24,465,467],{"href":466},"\u002Fen\u002Fblog\u002Fweb-hosting-small-business-gdpr-2026","web hosting for small businesses",".",[72,470,472],{"id":471},"_5-a-durable-site-and-therefore-a-maintained-one","5. A durable site, and therefore a maintained one",[17,474,475,476,480],{},"A site you have to rebuild every three years because it has become unmanageable costs more, financially and environmentally, than a simple site you keep up. ",[24,477,479],{"href":478},"\u002Fen\u002Fblog\u002Fwebsite-maintenance-guide-2026","Maintenance"," is an eco-design lever in its own right.",[32,482],{},[12,484,486],{"id":485},"our-measurements-what-our-pages-weigh","Our measurements: what our pages weigh",[17,488,489],{},"We measured three pages of nex-it.fr in production on September 21, 2026, using a Chromium browser in mobile emulation, cold load, no scrolling. The weight is the bytes actually transferred (compressed).",[491,492,493,512],"table",{},[494,495,496],"thead",{},[497,498,499,503,506,509],"tr",{},[500,501,502],"th",{},"Page",[500,504,505],{},"Transferred weight",[500,507,508],{},"Requests",[500,510,511],{},"Versus the mobile median (2,559 KB)",[513,514,515,530,544],"tbody",{},[497,516,517,521,524,527],{},[518,519,520],"td",{},"Home page",[518,522,523],{},"352 KB",[518,525,526],{},"43",[518,528,529],{},"about 7 times lighter",[497,531,532,535,538,541],{},[518,533,534],{},"\"Website creation in Le Mans\" page",[518,536,537],{},"289 KB",[518,539,540],{},"33",[518,542,543],{},"about 9 times lighter",[497,545,546,549,552,555],{},[518,547,548],{},"Blog article (example: website costs)",[518,550,551],{},"708 KB",[518,553,554],{},"47",[518,556,557],{},"about 3.6 times lighter",[17,559,560],{},"A Lighthouse report run in June 2026 on the home page, in mobile simulation, gave a total weight of 380 KiB, a performance score of 94 out of 100 and an LCP of 2.3 seconds. These measurements are consistent with each other: the home page stays under 400 KB.",[72,562,564],{"id":563},"what-these-measurements-dont-say","What these measurements don't say",[108,566,567,573,579,585],{},[111,568,569,572],{},[42,570,571],{},"They don't measure CO₂."," We haven't calculated any emissions: weight is an indicator of sobriety, not a carbon footprint.",[111,574,575,578],{},[42,576,577],{},"They don't cover hosting."," Our site is hosted with Netlify, and we haven't assessed the host's energy source.",[111,580,581,584],{},[42,582,583],{},"They only count the initial load."," Content loaded after scrolling or an interaction isn't included, as in most published measurements.",[111,586,587,590],{},[42,588,589],{},"The comparison is an order of magnitude."," The Web Almanac median covers millions of home pages, with a method that is close to ours but not identical.",[17,592,593],{},"These limits are the reason we write \"lightweight site\" and not \"carbon-neutral site.\"",[32,595],{},[12,597,599],{"id":598},"how-to-measure-your-own-sites-weight","How to measure your own site's weight",[17,601,602],{},"Three minutes is enough.",[604,605,606,612,622],"ol",{},[111,607,608,611],{},[42,609,610],{},"Chrome, Network tab in the developer tools",": open the page, reload without cache, and read the \"transferred\" total at the bottom of the list.",[111,613,614,621],{},[42,615,616],{},[24,617,620],{"href":618,"rel":619},"https:\u002F\u002Fpagespeed.web.dev\u002F",[28],"PageSpeed Insights",": the diagnosis lists images that are too heavy and unused scripts.",[111,623,624,627],{},[42,625,626],{},"Compare with the median",": 2.6 MB for a mobile home page in 2025. Above that, your page is heavier than the web average.",[17,629,630,631,635],{},"This approach matches that of our ",[24,632,634],{"href":633},"\u002Fen\u002Fblog\u002Fwebsite-audit-checklist-cost-2026","website audit checklist",", which also checks the performance thresholds.",[32,637],{},[12,639,641],{"id":640},"eco-friendly-and-fast-the-same-job","Eco-friendly and fast: the same job",[17,643,644,645,650,651,468],{},"Making a site lighter generally makes it faster, and speed is a Google criterion. The \"good\" thresholds for Core Web Vitals are an LCP of 2.5 seconds or less, an INP of 200 milliseconds or less and a CLS of 0.1 or less (",[24,646,649],{"href":647,"rel":648},"https:\u002F\u002Fweb.dev\u002Farticles\u002Fvitals",[28],"web.dev","). Fewer heavy images and fewer scripts improve all three metrics, and your visitors' comfort along with them, especially on mobile and with an average connection. We detail the link with search rankings in our article on ",[24,652,654],{"href":653},"\u002Fen\u002Fblog\u002Fdesign-crucial-for-seo-2026","design and SEO",[32,656],{},[12,658,660],{"id":659},"five-questions-to-ask-your-provider","Five questions to ask your provider",[108,662,663,670,673,680,687],{},[111,664,665,666,669],{},"What is the ",[42,667,668],{},"target weight"," of the home page, and how will it be measured?",[111,671,672],{},"Will images be served in modern formats and at the right size?",[111,674,675,676,679],{},"Which ",[42,677,678],{},"third-party scripts"," (analytics, chat, social media) will be loaded, and are they necessary?",[111,681,682,683,686],{},"Where is the site ",[42,684,685],{},"hosted",", and what does the host know about its energy consumption?",[111,688,689,690,693],{},"Who ",[42,691,692],{},"maintains"," the site after launch, so it doesn't become obsolete?",[32,695],{},[12,697,699],{"id":698},"frequently-asked-questions","Frequently asked questions",[72,701,703],{"id":702},"what-is-an-eco-friendly-website","What is an eco-friendly website?",[17,705,706],{},"A site designed to use fewer resources: light pages, few scripts, optimized images, suitable hosting and ongoing maintenance. In France, the RGESN published by Arcep and Arcom (2024 version) is the reference for these practices.",[72,708,710],{"id":709},"does-an-eco-friendly-website-cost-more","Does an eco-friendly website cost more?",[17,712,713],{},"Not necessarily. A lightweight site is often simpler to build: fewer superfluous features, fewer plugins, fewer dependencies. Any extra cost comes from a requirement to measure and optimize, not from sobriety itself.",[72,715,717],{"id":716},"is-a-pages-weight-enough-to-measure-its-impact","Is a page's weight enough to measure its impact?",[17,719,720],{},"No, it's one indicator among others. The real footprint also depends on the hosting, the energy used and visitors' devices. Weight remains the easiest to measure and reduce, and it correlates with loading speed.",[72,722,724],{"id":723},"why-does-a-lighter-site-load-faster","Why does a lighter site load faster?",[17,726,727],{},"Because the browser downloads and processes less data. Images and scripts are the main contributors: reducing them improves the time it takes for the main content to appear, and therefore the performance metrics Google tracks.",[32,729],{},[12,731,733],{"id":732},"conclusion-measure-before-you-say-it","Conclusion: measure before you say it",[17,735,736],{},"An eco-friendly website is recognized by figures, not a slogan: page weight, number of requests, embedded scripts, choice of host. Our pages weigh between 290 and 710 KB against a web median of 2.6 MB, but we claim nothing about carbon, because we haven't measured it.",[17,738,739],{},"✅ Measure the weight of your home page on mobile\n✅ Serve your images in WebP or AVIF, at the right size\n✅ Remove unneeded scripts and plugins\n✅ Ask your host about its energy\n✅ Only claim what you can put a figure on",[72,741,743],{"id":742},"a-lightweight-fast-site-designed-from-the-start","A lightweight, fast site, designed from the start",[17,745,746],{},"At NexIT, we build sites that are lightweight, fast and maintained over time. Describe your project: we'll reply within 24 hours with a free quote.",[32,748],{},[12,750,752],{"id":751},"sources","Sources",[108,754,755,761,767,773,779],{},[111,756,757],{},[24,758,760],{"href":377,"rel":759},[28],"L'empreinte environnementale du numérique — Arcep",[111,762,763],{},[24,764,766],{"href":390,"rel":765},[28],"Page Weight, 2025 — Web Almanac, HTTP Archive",[111,768,769],{},[24,770,772],{"href":409,"rel":771},[28],"Référentiel général d'écoconception de services numériques (RGESN), 2024 — Numérique écoresponsable",[111,774,775],{},[24,776,778],{"href":647,"rel":777},[28],"Web Vitals — web.dev (Google)",[111,780,781],{},"NexIT measurements of September 21, 2026 (Chromium, mobile emulation, cold load) and Lighthouse report of June 22, 2026",{"title":185,"searchDepth":186,"depth":186,"links":783},[784,785,786,793,796,797,798,799,805,808],{"id":366,"depth":186,"text":367},{"id":398,"depth":186,"text":399},{"id":434,"depth":186,"text":435,"children":787},[788,789,790,791,792],{"id":438,"depth":193,"text":439},{"id":445,"depth":193,"text":446},{"id":452,"depth":193,"text":453},{"id":459,"depth":193,"text":460},{"id":471,"depth":193,"text":472},{"id":485,"depth":186,"text":486,"children":794},[795],{"id":563,"depth":193,"text":564},{"id":598,"depth":186,"text":599},{"id":640,"depth":186,"text":641},{"id":659,"depth":186,"text":660},{"id":698,"depth":186,"text":699,"children":800},[801,802,803,804],{"id":702,"depth":193,"text":703},{"id":709,"depth":193,"text":710},{"id":716,"depth":193,"text":717},{"id":723,"depth":193,"text":724},{"id":732,"depth":186,"text":733,"children":806},[807],{"id":742,"depth":193,"text":743},{"id":751,"depth":186,"text":752},[202,810],"Eco-design","2026-09-20","A lightweight site weighs a few hundred KB; the median web page, 2.6 MB. The levers of an eco-friendly website, with real measurements of our own site.","\u002Fimages\u002Fblog\u002Fsite-web-2026.webp",{},"\u002Fen\u002Fblog\u002Fsustainable-website-design-2026",{"title":361,"description":812},"en\u002Fblog\u002Fsustainable-website-design-2026","eco-friendly-website-2026","piNVM4TB1J6RuTLaQdvWhqcxPkDfWvls7hcP1l5FFQc",1790861966229]